Necessary Illusions Copyright © 1989 by Noam Chomsky
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In the first chapter, I mentioned three models of media organization: (1) corporate oligopoly; (2) state-controlled; (3) a democratic communications policy as advanced by the Brazilian bishops. The first model reduces democratic participation in the media to zero, just as other corporations are, in principle, exempt from popular control by work force or community. In the case of state-controlled media, democratic participation might vary, depending on how the political system functions; in practice, the state media are generally kept in line by the forces that have the power to dominate the state, and by an apparatus of cultural managers who cannot stray far from the bounds these forces set. The third model is largely untried in practice, just as a sociopolitical system with significant popular engagement remains a concern for the future: a hope or a fear, depending on one's evaluation of the right of the public to shape its own affairs.
The model of media as corporate oligopoly is the natural system for capitalist democracy. It has, accordingly, reached its highest form in the most advanced of these societies, particularly the United States, where media concentration is high, public radio and television are limited in scope, and elements of the radical democratic model exist only at the margins, in such phenomena as listener-supported community radio and the alternative or local press, often with a noteworthy effect on the social and political culture and the sense of empowerment in the communities that benefit from these options.1 In this respect, the United States represents the form towards which capitalist democracy is tending; related tendencies include the progressive elimination of unions and other popular organizations that interfere with private power, an electoral system that is increasingly stage-managed as a public relations exercise, avoidance of welfare measures such as national health insurance that also impinge on the prerogatives of the privileged, and so on. From this perspective, it is reasonable for Cyrus Vance and Henry Kissinger to describe the United States as "a model democracy," democracy being understood as a system of business control of political as well as other major institutions.
Other Western democracies are generally a few steps behind in these respects. Most have not yet achieved the U.S. system of one political party, with two factions controlled by shifting segments of the business community. They still retain parties based on working people and the poor which to some extent represent their interests. But these are declining, along with cultural institutions that sustain different values and concerns, and organizational forms that provide isolated individuals with the means to think and to act outside the framework imposed by private power.
This is the natural course of events under capitalist democracy, because of what Joshua Cohen and Joel Rogers call "the resource constraint" and "the demand constraint."2 The former is straightforward: control over resources is narrowly concentrated, with predictable effects for every aspect of social and political life. The demand constraint is a more subtle means of control, one whose effects are rarely observed directly in a properly functioning capitalist democracy such as the United States, though they are evident, for example, in Latin America, where the political system sometimes permits a broader range of policy options, including programs of social reform. The consequences are well known: capital flight, loss of business and investor confidence, and general social decline as those who "own the country" lose the capacity to govern it -- or simply a military coup, typically backed by the hemispheric guardian of order and good form. The more benign response to reform programs illustrates the demand constraint -- the requirement that the interests of those with effective power be satisfied if the society is to function.
In brief, it is necessary to ensure that those who own the country are happy, or else all will suffer, for they control investment and determine what is produced and distributed and what benefits will trickle down to those who rent themselves to the owners when they can. For the homeless in the streets, then, the highest priority must be to ensure that the dwellers in the mansions are reasonably content. Given the options available within the system and the cultural values it reinforces, maximization of short-term individual gain appears to be the rational course, along with submissiveness, obedience, and abandonment of the public arena. The bounds on political action are correspondingly limited. Once the forms of capitalist democracy are in place, they remain very stable, whatever suffering ensues -- a fact that has long been understood by U.S. planners.
One consequence of the distribution of resources and decision-making power in the society at large is that the political class and the cultural managers typically associate themselves with the sectors that dominate the private economy; they are either drawn directly from those sectors or expect to join them. The radical democrats of the seventeenth-century English revolution held that "it will never be a good world while knights and gentlemen make us laws, that are chosen for fear and do but oppress us, and do not know the people's sores. It will never be well with us till we have Parliaments of countrymen like ourselves, that know our wants." But Parliament and the preachers had a different vision: "when we mention the people, we do not mean the confused promiscuous body of the people," they held. With the resounding defeat of the democrats, the remaining question, in the words of a Leveller pamphlet, was "whose slaves the poor shall be," the King's or Parliament's.3
The same controversy arose in the early days of the American Revolution. "Framers of the state constitutions," Edward Countryman observes, "had insisted that the representative assemblies should closely reflect the people of the state itself"; they objected to a "separate caste" of political leaders insulated from the people. But the Federal Constitution guaranteed that "representatives, senators, and the president all would know that exceptional was just what they were." Under the Confederation, artisans, farmers, and others of the common people had demanded that they be represented by "men of their own kind," having learned from the revolutionary experience that they were "as capable as anyone of deciding what was wrong in their lives and of organizing themselves so they could do something about it." This was not to be. "The last gasp of the original spirit of the Revolution, with all its belief in community and cooperation, came from the Massachusetts farmers" during Shay's rebellion in 1786. "The resolutions and addresses of their county committees in the year or two before the rebellion said exactly what all sorts of people had been saying in 1776." Their failure taught the painful lesson that "the old ways no longer worked," and "they found themselves forced to grovel and beg forgiveness from rulers who claimed to be the people's servants." So it has remained. With the rarest of exceptions, the representatives of the people do not come from or return to the workplace; rather, law offices catering to business interests, executive suites, and other places of privilege.4
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1 See chapter 1, note 32. There are various complexities and qualifications, of course, when we turn from very general features of the system to fine details and minor effects. It should be understood that these are features of the analysis of any complex system.
2 See their On Democracy, where more wide-ranging consequences are elaborated.
3 Christopher Hill, The World Turned Upside Down (Penguin, 1984, 60, 71), quoting contemporary authors.
4 Edward Countryman, The American Revolution (Hill and Wang, 1985, 200, 224ff.)