The director of the D. A. R. E. program sends out two new salesmen to sign up kids. The first one returns and informs the director that he has signed up 600 new kids.

"600!" says the director. "Why that's more kids than have been in the program since it beginning! How'd you do it?"

"Easy," said the salesman. "I just used the old 'dollar/dime' sales pitch."

"What's that?" replied the Director.

"I show the kids a silver dollar and tell them this is their brain now. Then I show them a dime and tell them this is your brain on drugs."

The second salesman comes in and states he has signed up 1200 kids to the program.

"1200! That's double what the first salesman signed up! How'd YOU do it?" asked the Director.

"Easy," said the second salesman. "I just used the old 'dime/dollar' sales pitch."

"Don't you mean the 'dollar/dime' sales pitch that the first salesman used?" inquired the Director.

"No, I use the 'dime/dollar' pitch."

"Well, what is it?" said the Director.

"I show the kids a dime and say tell them this is their asshole before prison. Then show them the silver dollar and tell them this is your asshole AFTER prison."